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Blockbuster® was not the first to offer online DVD rental, but they've recently launched a terrific service with a value-driven program that lets you rent unlimited DVDs by mail for a lot less than you'd pay for renting with the big guys.
We don't mean to suggest that Blockbuster isn't big. They are. They're very big.
Blockbuster has over 5600 DVD rental stores in the USA and more than 9,000 stores throughout the Americas, Europe, Asia and Australia. About 50 million people in more than two dozen countries rent movies on a regular basis at Blockbuster.
With reach like that, you can't blame Blockbuster for not feeling very threatened a few years ago when a small California-based company, Netflix®, set up shop and established themselves as the online DVD rental pioneer. At the time, the folks at Blockbuster probably thought... hey, if almost 70% of all Americans live within ten miles of a Blockbuster store, why on earth would anyone want to wait around for DVDs to be delivered by mail?
Of course, people flocked to Netflix (and, now, a host of other web-based DVD rental services) for the convenience, the selection and the hassle-free rental experience.
But Blockbuster has an advantage.
Blockbuster is a respected leader in the "bricks and mortar" DVD rental business; they've been in the game a long time and have compiled lots of data on what customers like and how frequently they rent DVD's.
And so, faced by the very real fact that Netflix grew to over two and a half million subscribers (many of whom may have forsaken Blockbuster's retail stores to rent DVDs online with Netflix), Blockbuster did what any competitor would do.
They decided to make it a Blockbuster fight!
They took their data, studied the market, combined "bricks" with "clicks" and developed their own online DVD rental service.
Building on their extensive knowledge of what works in their video rental stores, Blockbuster created a competitive online product with features only they could offer, plus a lower price than Netflix. After testing several different price plans and web interfaces with consumers, Blockbuster launched this long-anticipated DVD rental program in the Summer of 2004.
Here's what you can expect when you rent DVDs online from Blockbuster:
Unlimited monthly DVD rentals (up to 3 out at a time)  More than 40,000 titles including new releases
No extended viewing fees or late fees 2 free in-store DVD rentals per month
No return dates No hassles Free shipping both ways
Only $17.99 a month
Special first month discount: pay just $9.99!
Blockbuster has offered a similar unlimited rental program before. But the "Movie Pass" program required you to pick up and return DVDs to its stores, rather than enjoying the convenience of online ordering and free home delivery.
Click here to find out how just how simple renting DVDs online from Blockbuster can be.
Or if you already know you want to sign-up...
Click here to start your membership of the Blockbuster DVD rental service at a special reduced rate.
More DVD Rental Choices:
Netflix Online DVD Rental l Online DVD Rental Comparison Chart
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